Coaching Leadership Brand Awareness – 6 Core Competency CCEs

Working with clients on a journey of self-discovery, like a leadership branding exercise, requires strong coaching acumen. A personal leadership brand conveys one’s identity and distinctiveness as a leader. It communicates the value they offer. If someone has the wrong leadership brand for the position they have, or the position they want, then their work is not having the impact it could.

Leadership brand as a company, or as an employer, is a reputation for developing exceptional managers with a distinct set of talents that are uniquely geared to fulfill customers’ and investors’ expectations. A company with a strong leadership brand inspires faith that employees and managers will consistently make good on the firm’s promises.